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Image Extensions Get Another Go In Bing Ads, Now Out Of Beta


The image extension is back and out of beta. Monday, Bing Ads announced the release of image extensions in search ads on tablets and PCs — notably not on smartphones.

Advertisers can upload up to six images to an ad group or campaign. Each image can be set with its own landing page URL. Additionally, other extensions can appear with image extensions.

Bing Ads says it will be experimenting with how images are shown in ads but supplied a few mockups of potential variations, including the one above that shows three images below the ad copy and above the sitelinks.

In another version, a single image displays to the left of the ad copy.

bingads_image-extensions_1-image

Another mockup shows multiple images shown along with display text and descriptions similar to enhanced sitelinks. When uploading images, advertisers enter a name/display text for each image, as well as optional description and destination URL for each image.

bingads_image-extension_multi-image-with-display-text-and-description

You may recall that Google tested image extensions in AdWords in 2013, but that test never emerged from beta. In that test, as many as three images appeared above the ad text. More recently, Google has tested images in mobile search ads in the automotive vertical.

Bing Ads image extensions are now available in all markets. Support in Bing Ads Editor is coming, along with bulk upload options. For more on setting up Image Extensions in Bing Ads, see the help page.

 

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